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Why Strong Brands Make Money$$$
Strong Brands Talk, Weak Brands Walk
Social Glamor
April 5, 2023
As the saying goes “content is king”, but to what degree is this true for paid social media?
With social media advertising expecting to surpass 50 billion this year, over 20% of total expected advertising spend by all North American businesses this year, I would say content quality is pretty important.
The primary types of social media are pay-per-click advertising, brand or influencer generated content and display ads.
High-quality content should be the primary focus to your paid social media campaigns. It grows brand awareness, develops leads and sales, ensures audience retention, increases conversions, generates industry authority and creates loyal brand advocates.
High-quality content must be consistent to grow your brands reputation, build lasting relations with your brand and rank higher in search engines. If your business is established as a credible source for information, the better chance of your audiences becoming loyal consumers.
High-quality content creates super fans that rave about and share your content to reach more people and grow your audiences. This in return will help your business gain traction on social media and position yourself as an expert within your industry.
One common approach is to post content that makes your audience have sympathy and empathy for your brand. This makes people feel passionate about your brands values which in return will establish new and consistent customers.
Another common approach is to provide your audience with useful, free information that include strong CTA’s (Call to Action). It’s a great way to guide users to landing pages where they can purchase your products or services. The more engaging and enticing the content, the more likely they are to click your call-to-action.
Now, one might wonder why paid social media over organic social media?
The vast advantages are targeting audiences, speed to market, sustainability, and message frequency. Due to platforms algorithms, organic social media traffic can take days to build. Additionally, paid social media provides the benefit to retarget consumers with your ads and provides frequency you can control.
The key to achieving all content marketing goals is a comprehensive content strategy. Your strategy should tell a consistent, cohesive story about your brand. Your content should be planned by implanting a social media calendar to assist in distribution and scheduling. The person in charge of your social media marketing should be checking your social media calendar daily to monitor the success of each campaign.
The key to achieving all content marketing goals is a comprehensive content strategy. Your strategy should tell a consistent, cohesive story about your brand. Your content should be planned by implanting a social media calendar to assist in distribution and scheduling. The person in charge of your social media marketing should be checking your social media calendar daily to monitor the success of each campaign.
In conclusion your social media marketing is pretty much useless without high-quality and relevant content. It is the primary factor that makes your paid social media marketing effective. Without great content, you are wasting your marketing dollars.
Strong Brands Talk, Weak Brands Walk
SOCIAL MEDIA MARKETING = LIKE A “JOYFUL” HOLIDAY PARTY! The purpose of social media marketing is to build your brand, improve the visibility of your products, company or services and to sell more stuff. Free Social Media Marketing Action Items Checklist Get Checklist Social Media Marketing is almost identical to the art and science of throwing “a great” holiday party. The Guest List – Target Audience A great holiday party begins with identifying a strong